Usher Ur by Usher Cologne. Show off your best side with a splash of Usher UR. This vibrant and refreshing men's fragrance was released by Usher for men in 2008, and its the perfect choice for casual events when you want to let your true spirit shine through. Relaxing over tones of sea water remind you of mornings on the beach, while fruity notes evoke adventure and excitement. Usher UR finishes with a touch of spicy nutmeg to match your upbeat nature.