Usher For Men by Usher Cologne. As sophisticated as the entertainer, Usher for Men is a scent that's sure to command the attention of anyone you encounter. Created by Usher in 2008, this fragrance combines sweet, fruity notes with fresh sea water and bay leaves, seductive sandalwood and spicy nutmeg. Its aroma crisp, bold and sensual, making it perfect for evening wear. Dab it on when preparing for a romantic date or heading to a formal event. A small amount will last throughout the evening.