Femme Rochas Perfume by Rochas, A classic fragrance first launched in 1944, Femme Rochas perfume was conceived in the middle of World War II by famous perfumer Edmond Roudnitska. Femme Rochas can be considered an opulent chypre scent fit for a femme fatale. Plum, apricot and other fruity top notes dominate the opening, giving way to a floral heart of carnation, rose and iris.