Joop Go by Joop! Cologne. Give your inner woodsman a chance to shine with Joop Go by Joop! This fragrance for men, created in 2007, keeps you smelling forest fresh. With an outdoorsy blend of blood orange, rhubarb, geranium and woody notes, your eternal ax-swinger will be dying to get out and show the world what he is made of. Joop Go by Joop! is perfect for a night with the guys, that new date you have coming or even just a simple day at the office.