Hugo Red by Hugo Boss Cologne. If your are seeking a familiar scent with added excitement, Hugo Red by Hugo Boss delivers beautifully. The 2013 men's fragrance from Hugo Boss starts with poignant metallic notes tempered with the fruity scent of grapefruit. Base notes of musky galbanum combine with tart rhubarb for an intriguing blend of aromas. The pleasant comfortable scent is appropriate for every day wear and stays close to your skin. The masculine scent is distinctive in close proximity and unforgettable after a warm embrace.