Hugo by Hugo Boss Cologne. Hugo is a fresh and distinguished fragrance choice for men. Launched in 1995 by the renowned Hugo Boss design house, this signature masculine scent is bright, clean and pure. The fresh water fragrance blends intriguing notes of clary sage, grapefruit, green apple and lavender. A touch of mint adds just the right amount of spiciness. Well-suited for both casual and formal wear, Hugo stands above other scents to create a distinguished impression. Splash it on before a day of work or a night out with your significant other.