Bora Bora Cologne by Liz Claiborne, Bora Bora, launched in 2002, is a cologne for men who seek out wild adventure and pave new roads . The fragrance begins with a tropical kick of exotic kiwi, attractive to any pleasure-seeker of the hedonistic variety. The deep, earthy scent of lavender cuts through the kiwi’s tartness to invoke a strong stillness and a cool confidence. Masculine cedar is reminiscent of the natural beauty of the forest, both untamed and purposeful. The man who is equally comfortable taking decisive action in the board room and exploring the tangled jungle will find his match in Bora Bora.